Every year cycling teams get presented to the press when the new season gets underway. Sponsors - especially new ones - love the exposure and it's a chance for interviews, autograph signing and lots of picture taking. Here in the US teams usually show up to these events in their matching sweat suits and running shoes. Maybe the entire team even has on matching wicking briefs.

Well let's look at how the Italians do this. Here is team LPR Brakes at their formal presentation. Nice.

Say hello to Euro style and a Euro pro team budget.