So... do you think this will really work?

https://www.catalogchoice.org/

You are supposed to able to create a profile and then elect not to receive catalogs from anyone who is sending you one currently. Since I'm a huge sucker for not getting mail I threw caution to the wind and signed up. I love the mission and they are endorsed by everyone and their dog (including hopefully me soon) but what if a business does not volunteer to sign up with this service?

I bet there is math out there that proves it's more profitable to send millions or catalogs out, have 999,000 end up in some landfill - meaning the other 1,000 get used to buy stuff - than to let people opt out. I mean if you don't get the catalog, how are you going to know you can spend money on this retailer? You get the idea.

Shit, here's hoping it works.

NOTE - I did not have to provide my full name in my profile so I didn't.